My @yetdotcom article on how the On the Road promotion is a true international collaboration and effort.  I would recommend keeping an eye on the Portuguese Facebook page and Twitter account of  of the film as they seem to be working closely with Walter for those unique and unexpected updates. Maybe we’ll all develop some solid French and Portuguese language skills by the time the movie marketing is completed. Enjoy!

Knowledge of multiple languages (or having a handy language translator!) is going to be extremely useful to individuals keeping an eye on director Walter Salles’ adaption of Jack Kerouac’s On the Road.

As three more movie posters were unveiled today; one fascinating aspect of the film’s promotional efforts is that MK2, the French production company for On the Road has embraced an international, multi-lingual approach to marketing the film. It has set up Twitter accounts, Facebook sites and other websites (pending official launch) for the film in English, French, and Portuguese.

Each of the sites is clearly on the same page regarding the at-large marketing materials but each has its own nuances. For example, the Portuguese Twitter account for On the Road, @naestradafilme, was the first to unveil news the three posters would be released. Then, it was the turn of the film’s French Facebook site and about ten minutes later, the English version updated the promotional materials. The three posters appear to be part of a group of ten that will be dedicated to each of the main characters in the film.

However, I couldn’t fail to notice the Portuguese site seems to be working directly with Salles and based on its tweets, may also incorporate collaborations from some of the cast (like Garrett Hedlund). The On the Road cast also includes Sam Riley, Kristen Stewart, Viggo Mortensen, Tom Sturridge, Steve Buscemi, Terrence Howard, Danny Morgan among others.

Earlier this week, The Hollywood Reporter hinted that the film may be announced as part of the 65th Cannes Film Festival lineup on April 19. Given the players and their past history with this festival, it feels like a done deal.

 

For all things On the Road visit the film’s official sites:

 

English – https://www.facebook.com/surlaroute.of

Portuguese - https://www.facebook.com/pages/On-The-Road-Na-Estrada-O-filme-oficial/329954230396815

Okay, “soon” was much sooner than I thought. Here’s the picture Na Estrada posted on their Facebook page.

They’re from Garrett and Walter’s visit with John Allen Cassady way back before they started filming.

Thank you to Na Estrada for sharing!

Three new On the Road character posters were added to the two that were revealed recently – Old Bull Lee (Viggo Mortenseon) and Carlo Marx (Tom Sturridge). This time, the spotlight is on the supporting actresses in the cast.

Amy Adams is playing Jane, the wife of Old Bull Lee aka William S. Burroughs. Elizabeth Moss (Mad Men) is playing Galatea Dunkel, the wife of Big Ed Dunkel (Al Hinkle), one of the few women in the book not charmed by Dean Moriarty. And Alice Braga is Terry, a Mexican woman Sal meets up with on on of his solo road trips.

In addition to the new posters, the twitter account for the Official Brazilian Site, Na Estrada, has posted some interesting tidbits today (thanks to Simone for the translation):

“The warm-up meeting for the website was very productive. Soon, we will post on FB an exclusive picture of Garrett Hedlund.”

“When the site is up, we will share EXCLUSIVE promotions for followers and FB fans. Autographs, books and much more.”

As usual, no idea what “soon” means but I’m excited to see what they have in store for us. As I posted the other day, they are planning to have the Na Estrada Official Site up and running on Monday.

Follow them on Twitter and like them on Facebook

Soon to begin a roll-out release, the much anticipated big screen adaptation of the classic JACK KEROUAC novel ON THE ROAD is certainly taking its time getting to the screen. Directed by WALTER SALLES from a script by JOSE RIVERA, the cast includes GARRETT HEDLUND, KRISTEN STEWART, AMY ADAMS, STEVE BUSCEMI, KIRSTEN DUNST, ELISABETH MOSS and VIGGO MORTENSEN. First published in book form in 1957, KEROUAC’S novel was immediately embraced by post-war youth and considered to be one of just a few voices of “the beat generation”. In our last interview with HEDLUND, he talked about his rural background and how important it was to this project.

Source

The ladies from Hedlundbrasil.com had a conversation on twitter with @naestradafilme , the Official Brazilian Twitter for On the Road.

Here’s their conversation:

And Juliana from Hedlundbrasil offered this recap of the tweets:

OTR has an official Brazilian Twitter account. You should also follow them of Facebook, since they have been updating it with infos and pics of meetings with Walter Salles.

Three new posters will be released tomorrow.

Juliana asked about Garrett attending the premiere and got the following reply: “Garrett, besides being fantastic in the movie, is the most attached of all the cast. He’ll probably collaborate with us with photos and texts.”

More info: The official Brazilian site will be launched this Monday, containing a welcome letter written by the man himself, Walter Salles.

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My computer is being all grumpy and not cooperating, so I can’t make the links look all nice and shiny, but these are the ones you need –

Facebook – https://www.facebook.com/pages/On-The-Road-Na-Estrada-O-filme-oficial/329954230396815
Twitter – https://twitter.com/#!/naestradafilme

Follow them, like them, and all that jazz.

Thanks to Juliana and Simone for the info!

Finally! Pictures!

Garrett is currently filming the new Coen Brothers’ movie, Inside Llewyn Davis and production has moved back into New York City. Not sure how much more Garrett has left to film, but it sounds like he’s there at least through Friday.

He’s playing Johnny Five and this is his description and intro from the screenplay:

Bonus John Goodman -

Edit by Tini: I’m here for 5 minutes! Adding the pictures of Garrett leaving the set :) Ahhh, enjoy!